Rentrée créative

Why this filter?

Context:

This filter was created for the startup Plume, which offers boxes that aim to teach children about reading and writing.
Fun and educational, Plume is designed by teaching experts, in accordance with the National Education program.

The filter:

This filter uses image recognition, which allows us to detect in this case the box in question and trigger a unique experience.
Scanning the box with the camera will allow the user to create a story even before opening the box. When the experience begins, the user will see a window appearing, and will be able to observe life in the playground !

mockup-iphone-flamingo

This filter is a means of bringing to life a demo of the “Plume” experience, which can be experienced after purchasing thebox (exclusive unboxing experience), or in-store to increase purchase intent

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qrcode pour tester
le filtre

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