Alzheimer Society

Why this filter?

Context:

On the occasion Trekup challenge, a hike organized to fight against the disease, Alzhiemer society wanted to create an advertisement in augmented reality thanks to a filter. An experience achieved thanks to our partnership with Meta.

 

The filter:

The user is transformed into a trekker, ready to make the journey to support the cause against Alzheimer's disease. He wears a cap, glasses and a medal around his neck. It is also placed in a 360° universe for a total immersion in the English mountains. The reflections of the sun and the sound of the wind add the final touch of realism. People using this filter can be redirected to the event registration page.

 

mockup-iphone-flamingo

This filter made it possible to share an event upstream and allow users to see themselves in the shoes of a participant.

 

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