RATP & LEGO

08/25/2022

For its 90th anniversary, the LEGO® brand is thinking big. To celebrate its anniversary, the Danish company is organizing a unique exhibition in the heart of Paris and invites all fans, young and old, to take a look behind the scenes of the brand. (The LEGO® Exhibition: 90 Years of Creativity)

On the occasion of the partnership between #lego and #ratp, travelers will be able to try to win up to €900 worth of LEGO by participating in the big contest, in particular by scanning the QR codes present on the posters. They can also enjoy a fun augmented reality game!

The experience

Made in WebAR with 8th wall (Niantic), we created a “runner” type game. The objective is to recover the lego bricks while avoiding obstacles. A Parisian boulevard has been reconstructed as well as a Guillemard metro and a RATP bus. 4 metro stations have had the right to a dressing, an XXL screen at La Défense as well as 3D constructions in RATP bubbles have been planned. The campaign was produced by the agency https://busterwood.com/

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