For the latest information and news on AR it’s here !

The augmented reality in support to cultural activities

The augmented reality in support to cultural activities

This year has been particularly tough for all the activities centered on the public visit: exhibitions, fairs, concerts, cultural venues, etc.. This is why we found it appropriate to share with you how augmented reality has stood out in these dark times, at least how...

The keys to a successful filter, part 3: TIMING

The keys to a successful filter, part 3: TIMING

To scare, scare oneself, surprise, have fun, etc. There are many ways to celebrate Halloween, the most important thing is to enjoy the evening or night out. Even though it will be a bit difficult this year, filter creators have found another way to let you enjoy this...

The keys to a successful filter, part 2: THE NARRATIVE

The keys to a successful filter, part 2: THE NARRATIVE

In our previous article, we talked about the importance of the audience in the success of an augmented reality filter. However, identifying your audience alone does not guarantee that your effect will be a success, as there are two other essential keys to consider. In...

The keys to a successful filter, part 1: AUDIENCE

The keys to a successful filter, part 1: AUDIENCE

We all agree, a good filter is always incredibly effective in achieving marketing goals. But what do we mean by a "good" filter? To answer this question, we need to point out that the keys to a successful filter depend on 3 factors, which we will explore together in a...

For the latest information and news on AR it’s here !

The augmented reality in support to cultural activities

The augmented reality in support to cultural activities

This year has been particularly tough for all the activities centered on the public visit: exhibitions, fairs, concerts, cultural venues, etc.. This is why we found it appropriate to share with you how augmented reality has stood out in these dark times, at least how...

The keys to a successful filter, part 3: TIMING

The keys to a successful filter, part 3: TIMING

To scare, scare oneself, surprise, have fun, etc. There are many ways to celebrate Halloween, the most important thing is to enjoy the evening or night out. Even though it will be a bit difficult this year, filter creators have found another way to let you enjoy this...

The keys to a successful filter, part 2: THE NARRATIVE

The keys to a successful filter, part 2: THE NARRATIVE

In our previous article, we talked about the importance of the audience in the success of an augmented reality filter. However, identifying your audience alone does not guarantee that your effect will be a success, as there are two other essential keys to consider. In...

The keys to a successful filter, part 1: AUDIENCE

The keys to a successful filter, part 1: AUDIENCE

We all agree, a good filter is always incredibly effective in achieving marketing goals. But what do we mean by a "good" filter? To answer this question, we need to point out that the keys to a successful filter depend on 3 factors, which we will explore together in a...