For the latest information and news on AR it’s here !

Reasons why brands need to turn to filters

Reasons why brands need to turn to filters

The job of marketers is not easy, it is necessary for them to always look for new ideas to promote their brands and of course ideas that work. One such idea that deserves its weight in today's digital marketing is the use of Snapchat and Instagram filters. Are you...

How to update Instagram filters

How to update Instagram filters

With the augmented reality filter creation tool Spark AR, effects developers have found a software they won't soon get tired of. Indeed, it has a lot of features, is very intuitive and easy to handle. Moreover, the Instagram team is constantly improving it, we are...

The Mesh platform, a Microsoft innovation

The Mesh platform, a Microsoft innovation

The announcement of the launch of the Mesh platform created a lot of buzz during the Microsoft Ignite 2021. Topics are coming up and rumors are getting thicker, but what is it really? Is it a platform to play Pokémon Go? A new application to work online? A specific...

The augmented reality in support to cultural activities

The augmented reality in support to cultural activities

This year has been particularly tough for all the activities centered on the public visit: exhibitions, fairs, concerts, cultural venues, etc.. This is why we found it appropriate to share with you how augmented reality has stood out in these dark times, at least how...

The keys to a successful filter, part 3: TIMING

The keys to a successful filter, part 3: TIMING

To scare, scare oneself, surprise, have fun, etc. There are many ways to celebrate Halloween, the most important thing is to enjoy the evening or night out. Even though it will be a bit difficult this year, filter creators have found another way to let you enjoy this...

The keys to a successful filter, part 2: THE NARRATIVE

The keys to a successful filter, part 2: THE NARRATIVE

In our previous article, we talked about the importance of the audience in the success of an augmented reality filter. However, identifying your audience alone does not guarantee that your effect will be a success, as there are two other essential keys to consider. In...

For the latest information and news on AR it’s here !

Reasons why brands need to turn to filters

Reasons why brands need to turn to filters

The job of marketers is not easy, it is necessary for them to always look for new ideas to promote their brands and of course ideas that work. One such idea that deserves its weight in today's digital marketing is the use of Snapchat and Instagram filters. Are you...

How to update Instagram filters

How to update Instagram filters

With the augmented reality filter creation tool Spark AR, effects developers have found a software they won't soon get tired of. Indeed, it has a lot of features, is very intuitive and easy to handle. Moreover, the Instagram team is constantly improving it, we are...

The Mesh platform, a Microsoft innovation

The Mesh platform, a Microsoft innovation

The announcement of the launch of the Mesh platform created a lot of buzz during the Microsoft Ignite 2021. Topics are coming up and rumors are getting thicker, but what is it really? Is it a platform to play Pokémon Go? A new application to work online? A specific...

The augmented reality in support to cultural activities

The augmented reality in support to cultural activities

This year has been particularly tough for all the activities centered on the public visit: exhibitions, fairs, concerts, cultural venues, etc.. This is why we found it appropriate to share with you how augmented reality has stood out in these dark times, at least how...

The keys to a successful filter, part 3: TIMING

The keys to a successful filter, part 3: TIMING

To scare, scare oneself, surprise, have fun, etc. There are many ways to celebrate Halloween, the most important thing is to enjoy the evening or night out. Even though it will be a bit difficult this year, filter creators have found another way to let you enjoy this...

The keys to a successful filter, part 2: THE NARRATIVE

The keys to a successful filter, part 2: THE NARRATIVE

In our previous article, we talked about the importance of the audience in the success of an augmented reality filter. However, identifying your audience alone does not guarantee that your effect will be a success, as there are two other essential keys to consider. In...