In this article, we detail all the steps for creating a Facebook – Instagram or TikTok filter, a Snapchat lens or an augmented reality experience on the web (webAR, 8th Wall). We answer the most common questions asked by our customers (and that you may also be asking yourself?).
We will address compatibility issues between different social networks, formats, different platforms, possible features, delivery times and budget issues. Let’s go !
What are the different use cases?
Communicating your values
Internal communication and celebrations
Drive to store/e-store
Branding / Awareness
Customer acquisition (to download an app)
Increase engagement rate
Communicate on a product launch
Recruit new fans/followers/increase the size of your audience
Virtual greeting card
To learn more about this topic, you can read our article: https://flamingofilter.co/blog/reasons-why-brands-need-filters
Can I use the same filter on Instagram and Snapchat or TikTok?
Each social network has its filter creation software.
Meta (Facebook, Instagram, FB Messenger, Portal) uses SparkAR software. A filter developed on this platform will be compatible with Facebook and Instagram but not Snapchat and Tiktok.
It will therefore be necessary to integrate the filter also on these platforms, respectively Lens Studio and Effect House.
Do I own the filter?
Yes, you own the filter! Whether on Spark AR or Lens Studio, we will publish your filter on your FB/ IG / Snap account. Once validated by the platform’s teams (average validation time of 2 to 10 days), you can publish or hide it (On/Off) whenever you want.
There is no limit to the amount of data that can be used, neither in volume nor geographically.
See the screenshot below.
How do I measure the results of the augmented reality experience? What data do I have access to?
Spark AR offers a dashboard (see screenshot below) that gives you access to:
Number of impressions (number of times the filter has been viewed)
Number of openings (number of times the filter has been opened)
Number of uses (number of times the filter was opened and used for several seconds)
Number of captures (number of times someone took a picture or recorded a video with the filter)
Number of saves (to the user’s film)
Number of shares (number of times the filter has been shared in stories, real life, posts, and publications)
Top country (6 countries)
The Lens studio platform offers the following dashboard: (see screenshot)
How do I share my filter?
You can send a link (see picture)
Share a QR code (hide it or not on your website/business card) that the user will have to scan to trigger the experience
Make a story using the filter
The filter will be available in the filter library. Other users will also be able to find it.
What are the possible functionalities/interactions?
Here is a list of technical features of filters on Spark AR (Facebook / Instagram), but also Lens Studio (Snapchat).
Concerning face detection, here are some possible interactions:
- Tilt the head to the right or left (see our filter for Le ministère de la culture – Le dictionnaire des francophones)
- Raise your eyebrows
- Open your mouth
- Blink your eyes
- Give a kiss
If you want to offer an experience featuring feet, it will be through a Snapchat lens.
Some examples of possible interactions:
- Juggling (Pepsi & Messi filter)
- Virtual shoe testing
What is the difference between social AR and WebAR?
Social AR is an experience on social networks while WebAR is native from a web browser. It allows you to bypass the limitations imposed by social networks.
What are the limits of filters on social networks?
Alcohol, casino/gambling (poker), online betting… If your activity is on this list, you will not be able to post your filter on social networks, it will not be validated.
How to get around these limits?
8th Wall, a framework that allows offering augmented reality experiences on a web page, allows overcoming this constraint. It’s called WebAR.
Thanks to the 8th wall we can use features similar to social networks like face, flat surface, and image detection.
What are the other advantages?
Tracking: Web AR = web page.
You can install Google Analytics and thus benefit from much more data than those offered by social networks (time spent on the page, bounce rate, click, purchase …)
How much does it cost?
We have seen that there are different variables (Platform, interactions, objectives, the duration of the experience (10-15 seconds), the presence of animations (2D-3D))
A filter can cost from 3000€ to 50 000€. It’s a bit like a website or an apartment. It depends 😇 We developed a filter for music band Shakaponk.
The filter has exceeded one billion views. So the investment cost per view is very very low.
To tell us more about your project and get a more accurate pricing, contact us 💌
or book a slot at your convenience directly here 👇